An audit first. Repairs quoted after I know what is actually wrong.
Palm Beach Gardens, and across Palm Beach County, Broward County and the Treasure Coast. Anywhere by video.
Not being found is a symptom. It does not tell us the cause. The problem might be technical. The correct page might not exist. Google might not understand what you offer. Your business information may be incomplete. A rebuild may have removed addresses that used to rank. Or you may be checking from the wrong place, or using a search your customers do not actually use. This is a written, dated assessment of which problems appear to apply, based on the evidence and access available, with a high-level check of Maps, listings and reviews to tell you whether the problem lives there instead. Not an automated score. A person reviewing your website, your public search presence and, where available, your Business Profile and Search Console data, writing down what is wrong, what the evidence is, and what to do first. Repairs are quoted after, because until we know what is broken any number would be made up. The report belongs to you, and you can use it with me, your existing developer, or anyone else.
When the audit lands, you will be able to:
The audit identifies what may be preventing or limiting your visibility, what should be done first, who needs to do it, and what evidence will show it was finished.
It does not make the repairs, and it does not guarantee that Google will rank you. Once you have it, I can carry out the work, or you can take the report to somebody else. Both are fine.
Eleven common reasons this happens. They are not the only possible causes, and they are different problems with different fixes.
Not a fixed price. What it actually costs depends on the list on the right, and you get that number in writing after a short call, before anything begins.
One website, up to 25 crawlable pages, up to 8 priority pages reviewed in detail, up to 5 important services, one market, 5 search themes, 3 competitors, one existing Search Console property (if you do not have one, the public audit still runs and setup is quoted separately), a high-level Maps, listings and reviews check, a written prioritized report and one findings call.
The audit quote pays for investigating and documenting. It is confirmed in writing before any work starts, and it is based on how much there is to examine. That is the list beside the starting price above.
The repair quote pays for carrying out the recommendations you choose. It comes after the audit, because until we know what is actually broken, which of it you want done, and what your platform allows, any number would be invented.
Your budget decides which work we select and in what order. It does not change the price of identical work.
Your report separates the findings into three practical groups, so you know what deserves attention first. This is how the recommendations are organized. It is not a promise about outcomes.
Every recommendation also carries how urgent it is, why it matters, which pages or accounts it affects, who should do it, what access or expertise it needs, a rough level of effort, and whether it belongs to the audit, a repair project, or a different service entirely.
If your budget is limited, we start with Protect now. Nothing on the list has to be bought at once, and the report is written so you can see the order rather than a bill.
The exact scope is confirmed before work begins. A typical small business audit examines:
Reviewing the writing is part of the diagnosis. Actually rewriting it is a separately priced service.
Valid structured data can make a page eligible for certain search features. Google's own wording is that more complete markup makes it "more likely" your information appears with enhanced display. It does not guarantee Google will show them. Google on structured data, in their own words.
This is a diagnostic check. Detailed Google Business Profile optimization, review system setup and listing correction are separate services.
The recommendation is included. Bing Webmaster Tools setup, Bing indexing diagnostics, IndexNow and Yahoo reporting are not, unless they are added to your proposal. That work lives on search engines beyond Google.
More on how working together works.
You do not need to know the technical answers. "I do not know" is useful information and it is a normal answer to most of this.
That is the form at the bottom of this page. It takes a few minutes and it replaces a scoping call.
Do not send passwords. Invitations are requested only after the work is approved.
Everything public can be checked without you doing anything. Some things cannot be confirmed at all without being invited into the accounts, and the report says which is which rather than guessing.
You invite me through the platform's own permission system. Do not email passwords. You stay the account owner and can remove my access when the approved work ends.
I can audit any publicly accessible website. Before I promise or price a repair, I need to confirm who controls the website and what the platform actually allows.
The builder, the hosting plan and the access available decide whether I can:
Some builders give you these settings directly. Some need an extension, a higher plan or a developer. Some do not permit the change at all.
If I cannot safely complete a repair, the report says so and names the type of professional you need.
This audit is Google. That is deliberate, not a gap. Many website improvements benefit more than one search engine, but each engine keeps its own index, its own tools and its own requirements, so the work is quoted separately rather than buried in this price.
Bing Webmaster Tools, Bing indexing, IndexNow and Yahoo, which draws substantially on Bing. Worth attention when customer research, your website data, device use, industry requirements or referral traffic show it matters to your business.
Apple Business Connect and Bing Places. Google Maps is your Business Profile. Apple and Bing are separate systems with their own sign-up, verification and rules.
Detailed Google Business Profile work, listings correction, review systems and AI answer visibility are also separate services. The audit tells you whether you need them.
No. I can identify and remove preventable barriers, follow current Google guidance, and verify what Google reports. Google makes the final crawling, indexing and ranking decisions. It says plainly that "just because a page meets all of these requirements and best practices, doesn’t mean that Google will crawl, index, or serve its content."
No. Rankings depend on Google, the search, the location, the competition and changes outside either of our control. Be cautious of anyone guaranteeing a particular position. No consultant controls Google’s ranking decisions.
I can usually identify the platform, and that is a normal part of the audit at no extra cost. If ownership or access has to be recovered, that is separate work with its own quote.
I can perform a public audit, but I may not be able to confirm hidden settings or implement repairs. The report will identify what could not be verified without access.
The public audit can still begin, but the diagnosis will have less direct information from Google. Setup or verification can be added to the scope.
Analytics is not required for a website to rank. Without it we have limited information about what visitors do after they arrive. Setup is available separately.
The audit checks whether one is relevant and whether the business appears eligible. Setup, claiming and optimization belong to the Google Business Profile and Maps service.
Then the work focuses on the website, appropriate directories, other discovery channels and paid visibility. Google says you can create one "if your business either has a physical location that customers can visit, or travels to customers where they are." I will not create a profile that violates those rules.
No. You invite me through the platform’s access controls, with the permissions the approved work requires. You remain the account owner and can remove my access when the approved work ends.
Yes. Business accounts belong to the client. I am added only with the permissions needed to do the approved work.
Yes. The report is yours and it is written so any competent professional can work from it, which is why every recommendation carries an owner, a dependency and an estimated effort. I am also available to do the work, and you get that quote after the audit. Neither answer changes the price of the audit.
It includes enough search research to diagnose the agreed services, judge the pages you already have and find the obvious gaps. Complete keyword research across every service, location and customer type is its own service. If the audit says you need new or rewritten pages, the research and the writing get quoted after, once we know what is actually missing.
No. It can recommend new pages and explain what each one needs to accomplish. Research, copywriting, design and development are quoted separately.
Only a high-level diagnostic check, to tell you whether the problem lives there. Detailed setup, correction and management are separate services.
No. Search Beyond Google and Maps Beyond Google are separate services.
Tell me before the audit is quoted. Migration investigation may need old addresses, historical information, additional Search Console properties and a redirect map.
You designate one decision maker. Nothing is changed during a diagnostic audit, and no later repair goes live without the agreed approval.
The audit records what is available now. Depending on access that may include Search Console impressions and clicks, important queries, Analytics actions, Business Profile activity and dated visibility checks. Measurement setup and ongoing reports are separate where they do not already exist.
It is a dated snapshot. Review it after a rebuild, a domain change, a major service change, an unexplained traffic loss or a substantial Google policy change. Otherwise a new review every 6 to 12 months may be appropriate.
No. The audit is a one-time diagnosis. Ongoing search monitoring and reporting are separate services.
Yes, by video. An audit needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.
Fill this in with your website, your important services, where you work and what you have noticed. I read it, tell you whether this is even the right service, and send the exact audit scope and price before any work begins.
I will look you up before I reply, so the first call is about your situation and not about basics.
Palm Beach Gardens, Florida. In person across Palm Beach County, Broward County and the Treasure Coast. Anywhere by video.
Free, and there is no call attached to it.
I will run the searches and send you what comes back, with the dates on them. If anything looks urgent I will say so.
Four lines. I read every one myself.
I will look you up before I reply, so the first call is about your situation and not about basics.