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Marketing, so people find you and understand you. Technology, so the business behind it runs without eating your week.
Derek Packer is a one person technology and marketing consultancy based in Palm Beach Gardens, Florida, working with small businesses across Palm Beach County, Broward County and the Treasure Coast, and remotely by video. The work falls into two areas: marketing, which covers websites, brand, messaging, search and social; and technology, which covers apps, files, dashboards, automations and the systems a business runs on. Clients have included a food truck, a personal trainer, an artist's online store, a condominium association and a car dealership.
Some people know something is wrong, but not where to start.
I like taking a problem that looks complicated and making it simple to understand. I like working with people who are very good at what they actually do, and who do not want this to become a second job.
I am interested in how the behind the scenes works. I like helping someone get out what they have been trying to say, and watching them feel the relief of finally finding the words.
I like the moment a design makes your mind stop. I like when something works with nothing unnecessary in the way. Organizing a website and organizing a message are the same job.
Getting found, being understood, and turning that into customers.
Your things in one place, and fewer of them to open.
Most jobs turn out to be both.
People who are excellent at their actual job and do not want this to become a second one. Who ask questions when something is not clear. Who do their part between meetings.
The work goes fastest when someone is present for it. Not expert. Present.
Seven searches, screenshotted and dated, sent to you. No charge, and no call needed to get them. Here is exactly what gets checked.
Palm Beach Gardens, Florida. In person across Palm Beach County, Broward County and the Treasure Coast. Anywhere by video.
Free, and there is no call attached to it.
I will run the searches and send you what comes back, with the dates on them. If anything looks urgent I will say so.
Four lines. I read every one myself.
I will look you up before I reply, so the first call is about your situation and not about basics.